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Process

How a project runs.

Five steps. Each one has a day count, a deliverable and a thing we need from you. The clock starts at kickoff, and we confirm the kickoff date within 1 business day of your order.

Five steps

Five steps

  1. Brief

    What we do
    Read your brief, confirm the scope against the package and set the kickoff date.
    What we need from you
    A short brief: what you sell, who buys, what the copy has to do, and any deadline. A written brief or a call, your choice.
    Time
    Within 1 business day of your order.

  2. Research

    What we do
    Read your site, three competitors and your customers' own words in reviews and emails.
    What we need from you
    Links to your site and competitors, analytics access if you have it, and any existing copy.
    Time
    Part of your package days.

  3. Draft

    What we do
    A writer drafts. A second pass edits for clarity, facts and voice.
    What we need from you
    Quick answers if we ask a question. We ask only when we can't find it ourselves.
    Time
    Most of your package days.

  4. Revise

    What we do
    Make the changes you ask for, up to the rounds included.
    What we need from you
    One set of consolidated comments per round, ideally from one person.
    Time
    2 business days per round when the comments arrive in one batch.

  5. Deliver

    What we do
    Send final files in Google Docs and plain text. Copy becomes yours when payment is complete.
    What we need from you
    Nothing. Tell us if you want a different format.
    Time
    On the dated delivery day.

Turnaround

Turnaround by package.

Clock starts at kickoff.

Delivery time and revisions for every package
ServicePackageBusiness daysRevisions
Website copywritingStarter, up to 5 pages102 rounds
Website copywritingGrowth, up to 10 pages152 rounds
Landing page copySingle landing page52 rounds
Landing page copyResearch + A/B variant72 rounds
Sales page copyLong-form sales page102 rounds
Sales page copySales page + 3 launch emails122 rounds
Email sequences5-email sequence72 rounds
Email sequences10-email sequence122 rounds
Product descriptionsSingle description51 round
Product descriptions20-pack71 round
Product descriptions50-pack121 round
Blog & SEO contentSingle article, 1,200 words51 round
Blog & SEO contentMonthly plan, 4 articlesOngoing1 round
Brand messaging & voiceMessaging & voice guide152 rounds
Brand messaging & voiceGuide + homepage rewrite202 rounds
Ad copyOne-platform campaign set42 rounds
Ad copyMulti-platform set (Google, Meta, LinkedIn)62 rounds
Copy audit & refreshAudit of up to 5 pages with rewrite notes5Not included
Monthly copy retainerUp to 12 hours of writing per monthOngoing2 rounds
Hands marking a printed draft with a red pen beside a checklist.
Hands marking a draft. Documentary photograph.

What we need from you.

  • Your site address, or your current copy.
  • Three competitors you watch.
  • Access to your analytics, if you have it.
  • One person who can decide when we ask a question.

Two revision rounds are included. If it needs a third, we'll say so and tell you why.

Questions

Questions about the process

When does the clock start?

At kickoff, which we confirm by email within 1 business day of your order. If you choose Priority start (+$350), work begins within 2 business days.

What if I send my feedback late?

The delivery date moves by the same number of days. We tell you the new date.

Do I have to be on a call?

No. A written brief is fine. Many clients prefer it.

What happens if I need more than two rounds?

We say so first and tell you why. If it is a change of direction, it is a new scope and we price it. If it is polish, we usually just do it.

Ready to start?

Pick a package and add it to the cart.

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