Starter, up to 5 pages
$2,400
- Message map
- Up to 5 pages of finished copy
- Titles and meta descriptions
- 2 revision rounds
- Group
- Website & Sales
- Price
- from $2,400
- Turnaround
- 10 business days
- Revisions
- 2 rounds
One message, carried across every page.
Most sites describe the company. Yours should answer a stranger's question: what do you do, and is it for me? We write the site as a system, so every page has one job and none of them contradict each other.
- Delivery: 10 business days from kickoff
- Revisions: 2 rounds
- You own the copy on payment
- Refund policy
For whom
Who it's for
- Owners of a 5 to 10 page site that is being built or redesigned and needs real words before layout.
- Founders whose site was written by whoever had time, in four different voices.
- Designers and developers who are tired of lorem ipsum and late client copy.
- Businesses whose site talks about the company's history and says little about the visitor's problem.
Every page has one job, and a stranger can tell what you sell in the first ten seconds.
Deliverables
What you get
- MapMessage map: audience, three core claims, page order
- PagesFinished copy for up to 5 pages (Starter) or 10 pages (Growth)
- HomeHomepage hero, sections and calls to action
- NavMenu labels and button text
- SEOPage titles and meta descriptions for every page
- Rounds2 revision rounds
- FilesGoogle Docs and plain text, organized by page
Packages
Packages
Pick the one that fits. The price on the card is the price you pay.
Growth, up to 10 pages
$4,800
- Message map
- Up to 10 pages of finished copy
- Titles and meta descriptions
- Menu and button text
- 2 revision rounds
Process
How this service works
- You send a brief and your current site, if there is one.
- We read it, your competitors and your customers' own words, then write the one-page message map.
- You approve the map. Nothing is drafted before you do.
- We draft every page against the map and edit them together so they sound like one company.
- Two revision rounds, then final files.
Proof of craft
Spec rewrite
Spec rewrite: sample copy written by us to show our process. Not client work.
Before
Welcome to Northgate Partners. We are a full-service firm delivering tailored solutions to clients across a wide range of industries.
After
Northgate does payroll for restaurants with 10 to 80 staff. Tips, split shifts and tipped-wage rules are handled, and your team is paid on time.
Northgate Partners is fictional.
We write the site as one argument, so no page undermines another.
Questions
Questions about website copy
What if my site has more than 10 pages?
Send a brief. Sites over 10 pages are scoped and priced before any work starts, usually as the Growth package plus an agreed number of extra pages.
Do you write the blog and product pages too?
Not in these packages. Blog articles and product descriptions have their own packages, and they work well after the site is written.
Can you work with my designer's layout?
Yes. Send the wireframes or a draft design and we write to the sections and character limits.
Do you do the SEO?
We write page titles and meta descriptions and use the words your customers search for. We don't promise rankings. Nobody honest can.
I already have copy on the site. Can you use it?
We read it and keep what works. If you want a verdict on existing pages before committing, the copy audit ($600) covers up to 5 pages.
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