5-email sequence
$900
- Sequence plan
- 5 emails with subject lines and preview text
- Sending schedule
- 2 revision rounds
- Group
- Email & Ads
- Price
- from $900
- Turnaround
- 7 business days
- Revisions
- 2 rounds
A sequence where every email has a job.
Most lists get a welcome email and then silence. We design the whole sequence first, deciding what each email must change in the reader's mind, then write them in one voice, like one person writing over time.
- Delivery: 7 business days from kickoff
- Revisions: 2 rounds
- You own the copy on payment
- Refund policy
For whom
Who it's for
- Teams with sign-ups, a lead magnet or a free trial and no follow-up.
- Shops that send a welcome email and then only discounts.
- Software companies whose new users sign up and never come back.
New subscribers hear from you in order, and each email earns the next open.
Deliverables
What you get
- PlanSequence plan: job, timing and call to action for each email
- SubjectSubject lines and preview text for every email
- BodyFull body copy in one consistent voice
- CTAOne clear call to action per email
- OrderSending schedule with suggested gaps
- Rounds2 revision rounds
Packages
Packages
Pick the one that fits. The price on the card is the price you pay.
10-email sequence
$1,800
- Sequence plan
- 10 emails with subject lines and preview text
- Sending schedule
- 2 revision rounds
Process
How this service works
- You tell us who signs up, why, and what you want them to do after.
- We write the plan: one line per email saying what it must change.
- You approve the plan before any email is drafted.
- We write the emails in sending order so the voice stays steady.
- Two rounds of changes, then the final sequence and schedule.
Proof of craft
Spec rewrite
Spec rewrite: sample copy written by us to show our process. Not client work.
Before
Subject: Welcome to Pantry Post!
Hi there, we're so excited to have you on board.
After
Subject: Your first box ships Thursday
Your first Pantry Post box ships Thursday. Here is what is in it and how to use the smoked paprika tonight.
Pantry Post is fictional.
We design the sequence before the sentences, so each email earns the next.
Questions
Questions about email sequences
Do you set the sequence up in my email platform?
No. You get copy in a document with the schedule. Pasting it into Mailchimp, Klaviyo, ConvertKit or similar takes an hour.
What kind of sequence should I choose?
Welcome, nurture and onboarding are the three common jobs. Tell us yours in the brief. If you are unsure, say so and we will recommend one.
Can you match emails to my existing brand voice?
Yes. Send past emails you like and we write to match. If you have no voice yet, see Brand messaging & voice.
Do you write one-off campaign emails?
Not as a package. For launch emails alongside a sales page, see Sales page copy.
Will you promise open rates?
No. Open rates depend on your list and sender reputation. We promise a plan, a voice and subject lines written for a reader, not a filter.
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