Messaging & voice guide
$2,800
- Messaging workshop (call or written brief)
- Guide: audience, messages, voice and tone
- Say-this / not-this examples
- 2 revision rounds
- Group
- Content & Brand
- Price
- from $2,800
- Turnaround
- 15 business days
- Revisions
- 2 rounds
A voice guide your team will open.
Four people describe your company four ways, and every new piece of copy begins as an argument. We write down who you are for, what you say and how you sound, in a guide short enough to be used.
- Delivery: 15 business days from kickoff
- Revisions: 2 rounds
- You own the copy on payment
- Refund policy
For whom
Who it's for
- Founders whose business has grown past its first pitch.
- Marketing leads about to brief freelancers or an agency.
- Teams in which sales, support and the website each describe the company differently.
- Companies after a rebrand that need the words to catch up.
Anyone you hire can write in your voice on day one, and nobody argues about the first sentence.
Deliverables
What you get
- WhoAudience and positioning summary
- SayThree to five core messages with proof you can stand behind
- SoundVoice and tone rules, with a spectrum for different situations
- PairsSay-this / not-this examples from your own copy
- WordsWords to use and words to avoid
- HomeUpper package only: your homepage rewritten in the new voice
- Rounds2 revision rounds
Packages
Packages
Pick the one that fits. The price on the card is the price you pay.
Guide + homepage rewrite
$3,500
- Everything in the guide package
- Your homepage rewritten in the new voice
- 2 revision rounds on guide and homepage
Process
How this service works
- We read what you have now: site, decks, emails, sales calls if recorded.
- A workshop, by call or written brief, to pin down who you serve and what you say.
- We draft the guide with examples taken from your own copy.
- You and your team comment. Two rounds.
- Final guide, and the homepage rewrite if you chose it.
Proof of craft
Spec rewrite
Spec rewrite: sample copy written by us to show our process. Not client work.
Before
Our brand voice is friendly, professional, innovative and approachable.
After
We sound like a good mechanic: plain, specific, a little dry. Say "your brakes need replacing". Don't say "we noticed a potential concern with your braking system".
The company described is fictional.
Short, specific and full of examples, so people use it.
Questions
Questions about brand messaging
How long is the guide?
Short enough to read in one sitting: usually 8 to 15 pages, mostly examples. We tell you the plan before drafting.
Do you do logos or visual branding?
No. This is words only: what you say and how you sound.
Does it need a workshop call?
The workshop can be a call or a written brief, whichever your team prefers. A call tends to be faster for larger teams.
Can my whole team give input?
Yes. Two revision rounds can combine comments from several people. Send them together so the rounds don't fragment.
What if we don't know our positioning yet?
That is what the workshop is for. We help you decide, and write down the decision.
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