Group
Website & Sales
Price
from $2,200
Turnaround
10 business days
Revisions
2 rounds

The argument, in the order a sceptic asks it.

A long page has to earn every screen. We write the case a careful buyer needs: the problem, why you can solve it, what they get, what worries them, and why the price is what it is.

Compare packages
  • Delivery: 10 business days from kickoff
  • Revisions: 2 rounds
  • You own the copy on payment
  • Refund policy
A long printed sheet with handwritten notes in the margin.

Who it's for

  • Creators and coaches selling a course or programme above a few hundred dollars.
  • Service businesses with a premium offer that needs explaining before anyone books.
  • Software companies with a plan buyers compare line by line.
  • Anyone whose long page gets scrolled and abandoned before the price.

A page that answers the question your buyer is about to ask, before they ask it.

What you get

  • ArgueA page structure built around your buyer's objections
  • HeroHeadline, subhead and opening that name the problem
  • OfferOffer section: what is included, what is not, who it is for
  • PricePrice presentation and justification
  • RiskGuarantee and refund wording, only for terms you actually offer
  • FAQBuyer FAQ written from real objections
  • Rounds2 revision rounds
  • EmailsUpper package only: 3 launch emails (announce, objections, last call)

Packages

Pick the one that fits. The price on the card is the price you pay.

Long-form sales page

$2,200

  • One long-form page
  • Objection map
  • Offer, price and FAQ sections
  • 2 revision rounds
Delivery
10 business days
Revisions
2 rounds

Sales page + 3 launch emails

$2,900

  • Everything in the long-form package
  • 3 launch emails: announce, objections, last call
  • 2 revision rounds on page and emails
Delivery
12 business days
Revisions
2 rounds

How this service works

  • Kickoff: you tell us the offer, the buyer and the three reasons people say no.
  • We map the objections in the order they come up.
  • We draft the page against that map and mark where proof is needed.
  • You review. We fix the draft twice, at most.
  • Launch emails, if you chose them, are written to match the final page.

Spec rewrite

Spec rewrite: sample copy written by us to show our process. Not client work.

Before

Our proven system will transform your business. Join thousands who have already unlocked their potential. Limited spots available.

After

You've tried two courses on pricing and still undercharge. This one is eight weeks, one call a week, and ends with your new price list sent to a real client. It costs $1,200. Here is what that buys.

The programme described is fictional.

We make the argument. We leave the hype out.

Questions about sales pages

How long will the page be?

As long as the argument needs. For most offers that is 2,000 to 4,000 words. We tell you the planned length before drafting.

Can you write testimonials for the page?

No. We write the section where they go and tell you which questions to ask your customers. Quotes have to come from real customers.

Do you write video sales letters?

Not in these packages. Send a brief and we will scope a script separately.

What if I haven't run the offer before?

Then there is less proof to use, and we say so. We build the page on the fit and the offer details and leave out claims you can't back.

Do the launch emails need the page first?

They are written after the page is final so the two match. They go out when you choose.

Can I buy the page now and the emails later?

Yes. Emails are also sold as a sequence under Email sequences.

Selling something that needs explaining? Explain it well.

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