5-email sequence
$900
- Sequence plan
- 5 emails with subject lines and preview text
- Sending schedule
- 2 revision rounds
Spec rewrite
A five-email welcome sequence
Format: email sequence · Brief: fictional · Spec rewrite
Brief
The brief
Pantry Post is a fictional subscription spice box. New customers get one generic welcome email, then discount emails. The owner wants customers to cook with the first box and order a second.
Pantry Post is fictional. The products and the offer were invented for this sample.
Spec rewrite: sample copy written by us to show our process. Not client work.
Editor's notes
Before and after
Before
Subject: Welcome to Pantry Post!
Hi there, we're so excited to have you on board. At Pantry Post we are passionate about spices. Stay tuned for exciting offers.
After
- Day 0Your first box ships ThursdayJob: Confirm and set expectations.
- Day 2Start with the smoked paprikaJob: Get them cooking the night it arrives.
- Day 5The mistake people make with cuminJob: Teach one useful thing; show we know the subject.
- Day 9How was the first box?Job: Ask one question. Reply goes to a person.
- Day 14Your next box, and a way to skip itJob: Invite the second order, and make leaving easy.
Email 1 body
Your first Pantry Post box ships Thursday and should reach you by Monday. Inside: six spices, one recipe card, and a small bag of flaky salt. We send a tracking link when it leaves. If the address is wrong, reply to this email and we will fix it today.
Why
Why it works
- Each email has one job and one link.
- The sequence reads like one person writing over two weeks.
- The ask for a second order comes after the customer has used the product.
One email, one job.
Related service
Related service
Email sequences
A 5 or 10 email welcome, nurture or onboarding sequence, with a job for each email and a sending order.
10-email sequence
$1,800
- Sequence plan
- 10 emails with subject lines and preview text
- Sending schedule
- 2 revision rounds