Starter, up to 5 pages
$2,400
- Message map
- Up to 5 pages of finished copy
- Titles and meta descriptions
- 2 revision rounds
Spec rewrite
A scheduling tool's homepage
Format: homepage · Brief: fictional · Spec rewrite
Brief
The brief
Chairtime is a fictional scheduling tool for dental clinics. It texts patients on a waiting list when a slot opens. The clinic manager is the buyer. The current homepage could describe any software company.
Chairtime is a fictional product we invented for this sample.
Spec rewrite: sample copy written by us to show our process. Not client work.
Editor's notes
Before and after
Before
Innovative scheduling solutions for modern clinics
We provide cutting-edge technology that empowers healthcare providers to streamline operations and achieve their goals.
After
Fill the empty chair before the day starts.
Chairtime texts patients who asked to be moved up when a slot opens, and books the first one to reply. Clinics set it up in an afternoon.
Why
Why it works
- The new headline describes a result the clinic manager already wants.
- The subhead explains the mechanism in one sentence, with a verb.
- The button promises information, not a vague next step.
If a line could describe any company, it describes none.
Related service
Related service
Website copywriting
Your whole site, written as one argument. Up to 5 or 10 pages, with a message map first.
Growth, up to 10 pages
$4,800
- Message map
- Up to 10 pages of finished copy
- Titles and meta descriptions
- Menu and button text
- 2 revision rounds